Trent Lapinski

 

Marketing Technology Executive

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STATEMENT

Trent has experience as a former CEO, CMO, VP, Director and has successfully bootstrapped a startup to over $1M+ in revenue which was sold for a successful exit. Trent is a data driven strategist with experience in marketing, product marketing, product market fit, go to market strategy, branding, remote team management (10+ years),  sales, product development, business development, and venture capital.

EXPERIENCE 

Founder @ Product Marketer Pro 2024

  • Launched a product marketing consulting service business focused on AI, cloud, SaaS, cyber security, and Web3 companies.
  • Serving clients across a range of industries.
  • Visit ProductMarketerPro.com for more info.

Head of Growth Marketing @ Massdriver 2023

  • Built the marketing foundation for a YC-backed cloud infrastructure startup from the ground up.
  • Doubled account signups in just a few months, got press, led a rebrand, and product messaging.
  • Optimized for conversions, improved SEO, and setup analytics.
  • Established multiple growth channels including a partnership with Google.

Director of Product Marketing @ Edge and Node (The Graph) 2022

Established Product Marketing efforts for a blockchain indexing network powering Web3.
  • Implemented Product Marketing best practices across organization.
  • Led cross-functional meetings, including executives, and The Graph Foundation.
  • Helped recruite a developer relations to assist with documentation, content creation, and community management.
  • Working with marketing, Foundation, and product team on new website. Built out messaging and branding frameworks.

Head of Marketing @ Energi 2021-2022

Led a rebrand of the Energi brand.
  • Led company through a rebrand, managed a team of 9 people, helped build out marketing strategy and materials including pitch deck, and business plan resulting in a $50M fund raise.
  • Oversaw SEO, content, graphics, websites, landing pages, newsletter, social media, and go to market strategy for an upcoming NFT marketplace.
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CMO @ Zulip (Kandra Labs) 2020-2021

Led a branding effort resulting in a new professional logo, and articulated brand identity for an open source alternative to Slack.
  • Developed a go-to-market and PR strategy.
  • Worked in a collaborative remote work environment with a number of MIT engineers.
  • Developed strategies for new revenue opportunities.

VP of Solutions @ Stratus5 Cloudware 2015-2020

Reported directly to the lead investor, the former CTO of JPMorgan Chase, on a cloud computing and developer operations startup for Software-as-a-Service business service automation.
  • Oversaw business development, executed sales, SaaS development, marketing, and PR.
  • Implemented marketing automation solutions including Hubspot.
  • Collaborated with team of software engineers remotely in Europe.
  • Was mentored by the former CEO, an IBM and VMware executive.

Marketing + Product @ TrustSwap 2021

Led product market fit for a variety of DeFi products and services.
  • Put processes and strategies in place to maximize return on investment.
  • Rebranded the company, and led multiple rebranding efforts for various DeFi products and services.
  • Led product development for The Crypto App.
  • Worked across multiple teams throughout the company including marketing and product development.

Podcast Host @ Hackernoon & Crypto Disrupted 2018-2019

Sold the Crypto Disrupted Podcast to Hackernoon.com, and became the host of the Hackernoon Podcast.
  • Interviewed dozens of the smartest tech executives and investors in the tech industry.
  • Helped monetize the podcast with major sponsorships.

CEO & Founder @ CyberChimps 2010-2015

Bootstrapped to over $1M in revenue, then sold the company for a successful exit.
  • Generated over 4.9 million downloads of our software, acquiring 38,000+ customers.
  • Over 1M+ visitors to our website per year using SEO, SEM, and marketing automation.
  • Managed a remote team of 18 people globally.
  • Oversaw operations, marketing, business development, and product development.

SEO/SEM Specialist @ West Coast Clinical Trials 2009-2010

Rebuilt the companies website, managed online advertising for research study recruitment.

  • Increased traffic significantly while reducing bounce rate and tripling lead conversion.
  • SEO, SEM, web development, and online advertising.
  • Wrote and released press releases for medical research studies.

Internet Marketing & Web Developer @ Playboy 2008

Managed dozens of web properties, built a system to manage them, and oversaw several major social media accounts.

  • Internet marketing, viral video marketing, SEO, and web development.

Media Manager @ LiveUniverse 2006-2008

Worked under two of the founders of Myspace at an entertainment and technology startup.

  • Assisted with content creation, managed high traffic websites, advertising, and assisted with research and product development.
  • Policy development, marketing, PR, directing, video production, writing, web development, SEO, business development.
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Founder & Editor @ Apple-X 2001-2006

Founded one of the first Apple news and rumor websites, AppleXnet, on the Internet. Managed a team of writers from around America.

Read about how we used a hole punch to attend a Steve Jobs keynote.

SKILLS 

Marketing and Growth

One of Trent’s best skillsets is ability to take complex concepts and explain them to nontechnical people. He has pretty much built his career on being able to explain things to others whether its been through product marketing his own products, consulting, to podcasting. Trent is also an experienced growth hacker, and has successfully launched, grown, and monetized dozens of products and services using a range of growth hacking techniques and methods. 

Remote Team Management

The first startup Trent ever created was managed remotely with a team of writers from around the country. Nearly 20-years later, he has 15-years of remote management experience. Over the past several decades Trent has managed teams throughout the United States, Canada, the UK, Ireland, France, Germany, Greece, and India.

Business Development

Trent has helped build, grow, and maintain several successful companies from startups to enterprise. He has extensive experience developing and automating business processes, overseeing and managing remote teams, managing deal flow, and closing sales deals. Trent has experience with multiple CRMs and marketing automation solutions. 

Product Development

Trent has spent the last 10-years of his career overseeing product development. Trent is highly technical, speaks geek and devops flutely, and has managed several software engineering teams remotely. He has an eye for user interface and experience, and helped bring concepts like responsive design, and drag and drop web page building to WordPress and the Internet. He spent the past 4-years building a Software-as-a-Service automation platform.

EDUCATION

Orange Coast College 2003-2006

Studied world history, marketing, business, public relations, journalism, philosophy, psychology, sociology, digital arts, political science, and archeology.

Despite Trent’s lack of a formal education, his decades of experience speak volumes for his ability to lead teams, achieve results, and get things done. His self-taught experience, knowledge, and wisdom far exceeds anything taught in school.

Trent was mentored by one of the former founders of Myspace, and a former IBM / VMware executive.

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