What News Corp doesn’t want you to know about MySpace: Condensed edition (Expanded coming later today)
What is Spam 2.0?
Spam 2.0 is the use of Web 2.0 websites such as MySpace.com, Digg.com, and many others for marketing or advertising goods, services, identities, and individuals. Spam 2.0 is unique in that it enables a previously unknown individual to market themselves to the world. Meanwhile, Spam 2.0 also includes the manipulation of social networking sites by groups or companies to promote their ideas or products. Spam 2.0 is similar to viral marketing, however it takes viral marketing to a new degree. Companies/groups are using user’s provided content, without paying them, yet are controlling the advertising and proliferation of said content subsequently profiting off of it.
Spam 2.0 is to brand an identity or product in a way that is considered socially presentable online.
As defined by me, Trent Lapinski.